North Atlantic Pelagic Advocacy Group

We are the unified and unrelenting voice of the marketplace for sustainable North East Atlantic pelagic seafood

A market-led approach to
sustainable seafood

We are a collective of retailers, food service companies, and supply-chain businesses with a commitment to sourcing sustainable seafood and achieving long-term sustainability through robustly managed pelagic fisheries.

Using commercial leverage to drive sustainability into pelagic fisheries management

Using our collective voice, we will not stop calling for long-term, science-based management of North East Atlantic pelagic stocks. It is the only way to ensure prospering oceans and fisheries, and business security for the future.

Responsible decision-making is key for responsibly managed fisheries

NAPA is dedicated to uniting the marketplace voice to call out overfishing of three iconic – and globally important – pelagic stocks: North East Atlantic mackerel, Atlanto-Scandian herring, and North East Atlantic blue whiting.

To achieve this, we are calling for urgent action by the Coastal States targeting these stocks to immediately cast aside political complexities
and prioritise long-term sustainability.

Environmental sustainability, good business sense, and ethical products for consumers

The market – and the consumers who drive it – want to see these stocks managed in a way that helps us meet our deeply held commitments to people and planet. It must be robust, long-term management that means we can source from these fisheries with real confidence.

Latest News

Keep up-to-date with all our latest news, media releases, reports, and more.

Discover more about NAPA’s work to safeguard a sustainable future for North East Atlantic pelagic fisheries

Join Us

We exist to foster sustainable fishing of pelagics in the NE Atlantic in ways that provide business security.

Through long-term, science-based sharing agreements for mackerel, herring and blue whiting – agreements that are resilient in the face of change, with dispute resolution mechanisms that actually work – we strive to build a new era of cooperation for Coastal States.

With a secure supply of fish stocks remaining healthy into the future, retailers will be able to confidently source ethical and sustainable pelagic seafood from North East Atlantic fisheries.

Become a member

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